This is keepsake program from our trip to the Austin City Limits festival in 2010 that we bought tickets to for our friends from New York. Inside are explanations on the bands, the scheduling for the various stages, as well as some other local scene venues.
This still contains the complementary iTunes card. It was a $10 card, and since we had two copies of the program, we tried using one of them, and it turned out it was ten bucks worth of the most popular acts' most popular songs, and wasn't redeemable for anything else, so...we just left the second one inside.
Austin is a very musically minded place, and calls itself the "Live Music Capital of the World". Both ACL and SXSW are festivals that bookend the summer, South-By in the spring and ACL in the autumn, and both are international destinations. South-By-South-West has morphed into a multi-media festival, but both off those festivals drive the always busy local bar/venue music scene into nearly ridiculous heights.
On any given night, you'll be able to find some live music at some downtown Austin venue, and that's been true for undoubtedly many years.
Also, what I noticed while living in Austin is that if you're a head living in the south somewhere, a "freak" in the mold of a HST devotee, or an otherwise waster or fry, or gay, or had musical inclinations, throughout the fifties, sixties, seventies and eighties, you eventually migrated to Austin. It became the hub of southern counter-culture, and a touchstone for the history of southern, south-western, and Texan "cool".
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